*** To register, please go to SMC Atlanta’s Eventbrite page ***

Join Social Media Club Atlanta on Thursday, September 17 at 5 Seasons at the Prado for “Social Analytics: Measuring the Relationship between Brands and Consumers” — part three of our three-part “Social Media Love Affair” Series.

If your organization has invested in social media, it is time to begin identifying the parameters for tracking, measuring and reporting the activity. In this discussion, we’ll hear from panelists Jim Anderson of Vitrue, David Vanderpoel of North Highland Consulting, and Jim Snyder of Net-Net Analytics as they talk about social analytics and the latest approaches and tools for helping their clients measure social media initiatives.

Topics Include:

Establishing Goals & Objectives

• What should or should not be measured in Social Media?
• What is and is not Social Media ROI?
• Do your customers/consumers want to be tracked?

Finding the Right Tools & Methods

• What can existing web metrics platforms do / not do?
• What SM specific platforms exist that can be integrated with existing web analytics?

Interpreting the Data into Meaningful Numbers

• Examples of SM scorecards – what are the most important metrics? Who’s doing it well?
• Do social media numbers always tell the real relationship story?

Future of Social Analytics

• What should organizations be looking for?
• What does the integration of social with the rest of digital and traditional look like?

Special thanks to RealPlayer SP for their sponsorship of this month’s event. Launched in July 2009, RealPlayer SP is an application that allows you to download video from multiple web sources and then remix and replay it on the portable video player of your choice. Click here to download and check out the player.

PANELIST BIOS:

Jim Snyder – Web Analytics Specialist at Net-Net Analytics
Jim Snyder has over 12 years of experience in web analytics and content and online marketing positions at top sites including CNN.com, Weather.com, and research institutions Yale University and Georgia Tech. Jim has the unique combination of web analytics and content strategy along with hands-on experience in web software and database development.

Jim Anderson – Chief Product Officer at Vitrue
Jim Anderson has nearly 20 years of experience and a successful track record of leading development teams to collaborate with sales, marketing, and other constituents to deliver successful consumer applications. At Vitrue, he guides the com

David Vanderpoel – Principal at North Highland
David works in North Highland’s Strategy and Marketing practice and leads their Social Media team. In his role, David has advised several of the world’s biggest brands on social media strategy, mobile strategy, and precision marketing. While North Highland doesn’t cite clients by name, much of David’s recent work is in the public domain; including high-profile apps and pages in Facebook, extensive campaigns in Second Life and YouTube, and Emmy-nominated work with EepyBird.