Atlanta’s Big Game Brought Us Back!
Mark your calendars to get a look inside the partnership between the Atlanta Super Bowl Host Committee and Sparkloft Media to learn what it took to run the Social Media Command Center for Super Bowl LIII. In addition to the strategy, content production, targeted paid media and influencer partnerships that created massive awareness for the events leading up to the big game, there were more than 50 volunteers from around the region who helped ensure the social experience translated seamlessly for fans on the ground.
At this event, you’ll hear what it took to develop the framework, capture the content, and surprise and delight fans … all while engaging with 5.9 million Super Bowl-related comments using more than 850 NFL pre-approved FAQs and custom responses in Spredfast.
Atlanta Super Bowl Host Committee
Cyone Batiste, Assistant Director, Marketing & Communications
Randy Lieberman, Assistant Director, Marketing Communications & Media Operations
Mandi Cox, Account Director
Madison Blankenship, Senior Strategist