What do those people want from me?!

You know the ones, the CMO, COO and CEO. You’ve explained to them what needs to be done, but they just aren’t getting it. How do you sell social media programs to the brass? What’s the language that works? What do you never say? And, equally important, when they finally do agree, what do you say to prepare them for the inevitable bumps that follow?

These people can tell you!!

Ahmet Abaci, VP of Brand Marketing at Mizuno USA
@AhmetAbaci

Ahmet Abaci, VP of Brand Marketing at Mizuno USA, has more than 20 years experience as a global marketing and strategy executive in consumer package goods, over-the-counter, retail and sporting goods categories. Prior to joining Mizuno in 2012, Abaci activated engaging consumer brand experiences and delivered strong financial results at Kimberly-Clark Corporation, Bausch & Lomb and SSL International (now part of Reckitt Benckiser) in local and global roles. Today at Mizuno, Abaci is putting his heart, soul and mind into making the world a better place through the unmatched power of sports.

Colleen Romero, Director of Digital Marketing, NAPA AUTO PARTS
@colleenromero

Colleen Romero has over 15 years of experience in digital marketing and ecommerce. She has held agency and client side positions for Nokia, Toyota, NCR, and most recently, NAPA AUTO PARTS, where she serves as Director of Digital Marketing. In her current role, Colleen is responsible for retail ecommerce, digital engagement, demand generation, and loyalty programs. Colleen holds a Bachelor of Business Administration from Loyola University, New Orleans and a Master of International Management from Thunderbird.

Arnel Santiago, VP, Digital Analytics Director BBDO
@aura_popularis

Arnel is a vp, digital analytics director for BBDO ATL. He is a seasoned marketing analytics professional with over a decade’s worth of experience partnering with brands across a wide spectrum of sectors.

Our Host: University of Georgia Terry College of Business

The Terry Executive Education Center is Terry College’s “home away from home” in the Buckhead district of Atlanta. Designed and constructed to maximize the educational experience, the 33,000 square foot facility boasts modern conference rooms, a 120-capacity special events space, interview suites, private break-out rooms, and tiered executive classrooms.

Parking is located in the One Live Oak Parking Deck on Kingsboro Road. After turning off of Lenox Road, the parking deck entrance will be on your left. Entrance to the lobby level and Terry Third Thursday is on the fourth level of the parking garage.