7 C’s of Social Marketing
February 1st, 2010
Ripple6’s Rich Ullman has come up with a simple, succinct rundown of the 7 C’s that make up social marketing — the 7 C’s that allow for the scaling of tactics into a strategy.
- Master the art of the Continuous CAMPAIGN
- COLLABORATE with your audience/fans/customers
- Forget CLICKS. It’s all about measurement.
- Encourage and CURATE Conversations
- Support COMMUNITIES
- CREATIVITY = Content + Context
- CONNECT it all together
What do you think?
