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7 C’s of Social Marketing

February 1st, 2010

7C

Ripple6’s Rich Ullman has come up with a simple, succinct rundown of the 7 C’s that make up social marketing — the 7 C’s that allow for the scaling of tactics into a strategy.

  1. Master the art of the Continuous CAMPAIGN
  2. COLLABORATE with your audience/fans/customers
  3. Forget CLICKS. It’s all about measurement.
  4. Encourage and CURATE Conversations
  5. Support COMMUNITIES
  6. CREATIVITY = Content + Context
  7. CONNECT it all together

What do you think?

Gerard Babitts Strategy, Tactics

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