Peek behind the curtain at Coca-Cola, The Weather Channel, Zoo Atlanta, UPS, and Krispy Kreme

Social media campaigns can leave one with a memorable impression of a brand, sometimes heartwarming, sometimes cringe-worthy. While an effective social media campaign may often seem effortless  -   there is a well thought out process for creating and executing social campaigns and the companies that are “getting it right” know this.

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On Wednesday, March 25th, Social Media Club-Atlanta presents a peek “Behind the Curtain” at the process and  strategies used by the most engaging brands on social today. This month’s speakers will be:

  • Jen Miller – Coca-Cola
  • Jennifer Watson – The Weather Channel
  • Keisha Hines – Zoo Atlanta
  • Kelley O’Brien – Krispy Kreme
  • Vincent Washington – UPS

Join us as these thought leaders will share their experiences, ideas and opinions in an open and engaging way, followed by a Q&A session.

The event will be held at Polygon (located in Atlantic Station) from 6:30 – 9:00 pm.

Our agenda is as follows:

  • 6:30-7:15: Registration, Networking
  • 7:15-7:30: Social Media Club Intro and Updates
  • 7:30-8:45: Panel Discussion

We look forward to seeing you on March 25th!

Register Now >>

Social Media Club Atlanta partners with Inbound Marketing Day Atlanta 2015

3/2/15 UPDATE: Use the code below for $50 off.  (That’s $99 instead of $149!)

Get a Discount!

Use Discount Code: IMDATL15-Social_Media_Club for a $50 discount on your ticket! Register Here.

SMCATL is excited to partner with Inbound Marketing Day Atlanta 2015 to promote an exciting event on March 5th.

Tweet to Win!

Tweet with #IMDAtlanta and @SMCATL to be entered to win a ticket to Inbound Marketing Day. http://bit.ly/1vcSXqu for tickets/details.  

Contest runs from 12:00 AM 2/17/15 through 11:59 PM 2/27/15. One winner will be selected and notified via Twitter DM on 3/1/15. You must follow @SMCATL in order to be notified via DM.

Get a Discount!  

Use Discount Code: IMDATL15-Social_Media_Club for a $50 discount on your ticket! Register Here.

Check out the program!

On March 5, join other Atlanta marketing and sales professionals to learn from international marketing leaders, hands-on workshops with inbound experts, and all the new ideas and inspiration that can fit into this action-packed day.

Inbound Marketing Day Atlanta presenters include:

  • Mark Schaefer
 - Marketing consultant, blogger, speaker and author - @MarkwSchaefer
  • Ted Wright
 - The world’s top expert on WOMM (Word of Mouth Marketing) - @Fizz_WOMM

  • Ardath Albee 
- Leading expert on building buyer personas, speaker and author - @Ardath421
  • Viveka von Rosen
 - Linkedin expert, consultant, speaker and author - @LinkedinExpert

+ PLUS workshops with Atlanta’s Leading Inbound experts including:
MLT Creative98togoWakefield PRIngenium MarketingDCD Agency and Marsden & Associates

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Promotional sponsors include: Bennett GraphicsSocial Media Club and Salesfusion

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Engaging the C-Suite: How to Sell Social and Set Expectations

What do those people want from me?!

You know the ones, the CMO, COO and CEO. You’ve explained to them what needs to be done, but they just aren’t getting it. How do you sell social media programs to the brass? What’s the language that works? What do you never say? And, equally important, when they finally do agree, what do you say to prepare them for the inevitable bumps that follow?

These people can tell you!!

Ahmet Abaci, VP of Brand Marketing at Mizuno USA
@AhmetAbaci

Ahmet Abaci, VP of Brand Marketing at Mizuno USA, has more than 20 years experience as a global marketing and strategy executive in consumer package goods, over-the-counter, retail and sporting goods categories. Prior to joining Mizuno in 2012, Abaci activated engaging consumer brand experiences and delivered strong financial results at Kimberly-Clark Corporation, Bausch & Lomb and SSL International (now part of Reckitt Benckiser) in local and global roles. Today at Mizuno, Abaci is putting his heart, soul and mind into making the world a better place through the unmatched power of sports.

Colleen Romero, Director of Digital Marketing, NAPA AUTO PARTS
@colleenromero

Colleen Romero has over 15 years of experience in digital marketing and ecommerce. She has held agency and client side positions for Nokia, Toyota, NCR, and most recently, NAPA AUTO PARTS, where she serves as Director of Digital Marketing. In her current role, Colleen is responsible for retail ecommerce, digital engagement, demand generation, and loyalty programs. Colleen holds a Bachelor of Business Administration from Loyola University, New Orleans and a Master of International Management from Thunderbird.

Arnel Santiago, VP, Digital Analytics Director BBDO
@aura_popularis

Arnel is a vp, digital analytics director for BBDO ATL. He is a seasoned marketing analytics professional with over a decade’s worth of experience partnering with brands across a wide spectrum of sectors.

Our Host: University of Georgia Terry College of Business

The Terry Executive Education Center is Terry College’s “home away from home” in the Buckhead district of Atlanta. Designed and constructed to maximize the educational experience, the 33,000 square foot facility boasts modern conference rooms, a 120-capacity special events space, interview suites, private break-out rooms, and tiered executive classrooms.

Parking is located in the One Live Oak Parking Deck on Kingsboro Road. After turning off of Lenox Road, the parking deck entrance will be on your left. Entrance to the lobby level and Terry Third Thursday is on the fourth level of the parking garage.

To Facebook and Beyond! What’s New, What’s Next in Social Media Advertising

Advertisements. Some may perceive them roadblocks to the media one came to see, yet many people, including the readers of this blog, have dedicated their working lives to creating and disseminating them. They come and go, but the good ones can make an impact for years. Hell, they even steal the focus of a certain national football game every January - to the point where ads of the ads are released as teasers weeks prior to the ”super” event. Point is, ads constantly surround us and are here to stay on a multitude of platforms, including social media. Why not come to Social Media Club Atlanta on August 14 to learn how to make an advertising impact, the social media way? Here’s our fantastic panel:

Who? Brant McLean, Director of Brand Partnerships, South – Tumblr

What about him?

  • Director of Brand Partnerships, South at Tumblr. Oversees his Atlanta-based team and helps marketers devise compelling content strategies and media campaigns.
  • More than 15 years’ experience, with previous stints as National Account Director at Yahoo, working with Fortune 50 brands to create cohesive paid digital executions in the search, display, mobile and online video spaces.

Where do I connect? Follow him at areaofrefuge.tumblr.com and marketr.tumblr.com

Who? Robin Wheeler, Sales Manager – Twitter

What about her?

  • Sales Manager in the Telco category at Twitter since 2012; responsible for managing strategic client relationships with marketers in the Telecom space across the country.
  • Prior, she was a Category Sales Director at AOL,  spent years with Time Inc. working for PEOPLE and PEOPLE.com, and did agency side work on the Apple account at TBWA\Chiat\Day in Los Angeles.

Where do I connect?  Follow her on Twitter @robinw

Who? JD Doughney, Client Partner – Facebook

What about him?

  • Client Partner on Facebook’s Global Marketing Solutions group, where JD consults with global CPG clients on their marketing strategy, Facebook and Instagram efforts.
  • Past experience includes Senior Social Marketing Manager at Coca-Cola, Red Bull North America, E&J Gallo Winery and The Hive Strategic Marketing.

Where do I connect? Follow him on Twitter @johndoughney

Who? Joe Koufman, CEO – AgencySparks, our Special Guest Moderator

What about him?

  • Launched AgencySparks in early 2014 to connect brand marketers with specialist marketing agencies
  • Spent six years leading business development and marketing for Engauge (now part of Publicis/Moxie) and eight years in the online lead generation business at KnowledgeStorm
  • Hosts an Internet radio music show on Tuesday evenings at GumboShow.com

Where do I connect? Follow him at @GumboShowJoe@AgencySparks_, and https://www.facebook.com/AgencySparks

With a panel this adept and diverse, why wouldn’t you come to the August 14 meeting? And, this month our location is downtown Atlanta’s Der Biergarten, and your ticket gets you one free drink and some yummy munchies. Buy your ticket here.

(Look at that! It was an ad about ads all along. Advertising inception!)

Social Media Crises: What We Learned & Heard

On Thursday, July 10, we hosted our monthly educational meeting, this time with the topic of Social Media Crises: How to Identify, Manage – and Avoid. The lively and interactive session featured a panel of experts: Tom Donahue of Porter Novelli, Drew Hawkins of DeMoss PR, Ashley Mowrey of Newell Rubbermaid, and Candace McCaffery of CKM Communications.

While a lot of great information was shared in the hour and a half panel and audience discussion, much can be boiled down into three key takeaways: 1) Plan ahead with a protocol in place before an incident happens; 2) act quickly but with checks and balances in place , and 3) always stay true to your brand.

See more in our Storify summary:

 

Thanks to all who came and participated. We’ll see you next month on August 14 for Social Advertising: To Facebook & Beyond!