Our 4th Annual PechaKucha Night is just a few weeks away! On June 12, JWT Atlanta will host Social Shorts, powered by PechaKucha, featuring the following line-up:
Title: Let Them Eat Cupcakes
Description: How Cupcakes Help to Democratize Desserts
Presenter: Nichelle Stephens, Cupcakes Take The Cake – @niche
Title: My Little Pony: Marketing Is Magic
Description: In 2010, Hasbro lost control of their brand. Although the My Little Pony television series and toy line was intended to target children, it found surprising popularity with adults. Hasbro could have shut the fan base down or even ignored the “bronies,” but they didn’t. Here’s the story of what happened next.
Presenter: Holly Hefner, JWT Atlanta – @hollygrande
Title: Hooked on Story: How to Make Your Brand a Habit
Description: With a crash course in brain science, attendees will learn what it takes to use social storytelling to attract attention in a noisy social world, bring people into their brand’s communication stream and keep their attention over time.
Presenter: Ed King, Hooked On Story - @StayingInDroves
Title: Finding the happily-ever-after in life and leadership
Description: This PechaKucha-style presentation was part of closing keynote session at the 2012 IABC Southern Region Conference.
Presenter: Alexander V. Taratov, Employee Communications, UPS - @ataratov
Title: FOMO | The Mobile Device & Ad Men
Description: We use our phones as a camera, alarm clock, board game, metronome, magazine, map, bank, GPS tracking device, bank, TV, and more. Mostly, we use them to stay connected and keep from missing out! An unprecedented amount of Americans suffer from FOMO (fear of missing out). And every good Ad Man should be taking advantage of marketing to the mobile device. Let’s take the next 6 minutes to understand this Ad Man’s new frontier.
Presenter: Karen Rogers-Robinson, SMMMD Consulting Inc – @SocialMMMDiva
Title: Can You Tweet Too Much?
Description: How social media helped to build the largest news site in the Southeast dedicated to sustainable business and environmental policy news.
Presenter: Beth Bond, Southeast Green – @BethSEGreen
Title: Embracing the Digital Social R/Evolution
Description: In today’s digital age typified by my “Millennial” generation, social media has quickly become the catalyzing force that drives our cross-cultural global community. Conveniently about as long as a Millennial’s attention span, my presentation explores the evolution of “global citizenry” through the lens of digital communications, the progress (and pitfalls) of having the world at your fingertips, how the world changes 140 characters at a time, and most importantly how YOU can make an impact. Join me in taking part of the R/Evolution.
Presenter: Stephen Fowler, Emory University Student – @stphnfwlr
Title: It’s all about giving back!
Description: The importance of incorporating a community and/or global impact component into your firm to illustrate that you actually care about the community (or world) you’re doing business in. And why they should buy your product because after all.. you care about something OTHER THAN yourself. The slides will highlight some of our firm’s ongoing work in Haiti.
Presenter: Solomon Carter, The Fourth Man In The Fire Consulting Group
For those of you who have missed previous years’ events and haven’t heard of PechaKucha, here’s a primer:
PechaKucha 20×20 is a simple presentation format – 20 images, each for just 20 seconds. The images advance automatically and you talk along to the images. (For the math-challenged like us, that means presentations are exactly 6 minutes 40 seconds long). These fast-paced presentations are fun, inspiring and sometimes amazing. PechaKucha Nights were devised in Tokyo in 2003 as an event for young designers to meet, network, and show their work in public. Today, there are events happening in hundreds of cities around the world. Learn more here.
Tickets are on sale now - reserve yours at Eventbrite today!
About Our Sponsor
JWT Atlanta is a dynamically structured unit of JWT, 300+ people strong, based in Atlanta with offices in Dallas and Houston. Along with strategic and creative development, we also provide integrated engagement services including digital strategy, social media, media planning and buying, UX, website design/development, search and analytics – all under a single leadership team. Clients include the United States Marine Corps, U.S. Virgin Islands, Transamerica, Shell, Jiffy Lube, Quaker State, Pennzoil and FEMA, among others.
Special thanks to our sponsor and host, JWT Atlanta
, for once again letting us use their fabulous space and for providing complimentary food & beverages for attendees.