Engaging the C-Suite: How to Sell Social and Set Expectations

Register Here:  bitly.com/smcatl-engage


What do those people want from me?!

You know the ones, the CMO, COO and CEO. You’ve explained to them what needs to be done, but they just aren’t getting it. How do you sell social media programs to the brass? What’s the language that works? What do you never say? And, equally important, when they finally do agree, what do you say to prepare them for the inevitable bumps that follow?

These people can tell you!!

Ahmet Abaci, VP of Brand Marketing at Mizuno USA

Ahmet Abaci, VP of Brand Marketing at Mizuno USA, has more than 20 years experience as a global marketing and strategy executive in consumer package goods, over-the-counter, retail and sporting goods categories. Prior to joining Mizuno in 2012, Abaci activated engaging consumer brand experiences and delivered strong financial results at Kimberly-Clark Corporation, Bausch & Lomb and SSL International (now part of Reckitt Benckiser) in local and global roles. Today at Mizuno, Abaci is putting his heart, soul and mind into making the world a better place through the unmatched power of sports.

Colleen Romero, Director of Digital Marketing, NAPA AUTO PARTS

Colleen Romero has over 15 years of experience in digital marketing and ecommerce. She has held agency and client side positions for Nokia, Toyota, NCR, and most recently, NAPA AUTO PARTS, where she serves as Director of Digital Marketing. In her current role, Colleen is responsible for retail ecommerce, digital engagement, demand generation, and loyalty programs. Colleen holds a Bachelor of Business Administration from Loyola University, New Orleans and a Master of International Management from Thunderbird.

Arnel Santiago, VP, Digital Analytics Director BBDO

Arnel is a vp, digital analytics director for BBDO ATL. He is a seasoned marketing analytics professional with over a decade’s worth of experience partnering with brands across a wide spectrum of sectors.

Our Host: University of Georgia Terry College of Business

The Terry Executive Education Center is Terry College’s “home away from home” in the Buckhead district of Atlanta. Designed and constructed to maximize the educational experience, the 33,000 square foot facility boasts modern conference rooms, a 120-capacity special events space, interview suites, private break-out rooms, and tiered executive classrooms.

Parking is located in the One Live Oak Parking Deck on Kingsboro Road. After turning off of Lenox Road, the parking deck entrance will be on your left. Entrance to the lobby level and Terry Third Thursday is on the fourth level of the parking garage.

To Facebook and Beyond! What’s New, What’s Next in Social Media Advertising

Advertisements. Some may perceive them roadblocks to the media one came to see, yet many people, including the readers of this blog, have dedicated their working lives to creating and disseminating them. They come and go, but the good ones can make an impact for years. Hell, they even steal the focus of a certain national football game every January - to the point where ads of the ads are released as teasers weeks prior to the ”super” event. Point is, ads constantly surround us and are here to stay on a multitude of platforms, including social media. Why not come to Social Media Club Atlanta on August 14 to learn how to make an advertising impact, the social media way? Here’s our fantastic panel:

Who? Brant McLean, Director of Brand Partnerships, South – Tumblr

What about him?

  • Director of Brand Partnerships, South at Tumblr. Oversees his Atlanta-based team and helps marketers devise compelling content strategies and media campaigns.
  • More than 15 years’ experience, with previous stints as National Account Director at Yahoo, working with Fortune 50 brands to create cohesive paid digital executions in the search, display, mobile and online video spaces.

Where do I connect? Follow him at areaofrefuge.tumblr.com and marketr.tumblr.com

Who? Robin Wheeler, Sales Manager – Twitter

What about her?

  • Sales Manager in the Telco category at Twitter since 2012; responsible for managing strategic client relationships with marketers in the Telecom space across the country.
  • Prior, she was a Category Sales Director at AOL,  spent years with Time Inc. working for PEOPLE and PEOPLE.com, and did agency side work on the Apple account at TBWA\Chiat\Day in Los Angeles.

Where do I connect?  Follow her on Twitter @robinw

Who? JD Doughney, Client Partner – Facebook

What about him?

  • Client Partner on Facebook’s Global Marketing Solutions group, where JD consults with global CPG clients on their marketing strategy, Facebook and Instagram efforts.
  • Past experience includes Senior Social Marketing Manager at Coca-Cola, Red Bull North America, E&J Gallo Winery and The Hive Strategic Marketing.

Where do I connect? Follow him on Twitter @johndoughney

Who? Joe Koufman, CEO – AgencySparks, our Special Guest Moderator

What about him?

  • Launched AgencySparks in early 2014 to connect brand marketers with specialist marketing agencies
  • Spent six years leading business development and marketing for Engauge (now part of Publicis/Moxie) and eight years in the online lead generation business at KnowledgeStorm
  • Hosts an Internet radio music show on Tuesday evenings at GumboShow.com

Where do I connect? Follow him at @GumboShowJoe@AgencySparks_, and https://www.facebook.com/AgencySparks

With a panel this adept and diverse, why wouldn’t you come to the August 14 meeting? And, this month our location is downtown Atlanta’s Der Biergarten, and your ticket gets you one free drink and some yummy munchies. Buy your ticket here.

(Look at that! It was an ad about ads all along. Advertising inception!)

Social Media Crises: What We Learned & Heard

On Thursday, July 10, we hosted our monthly educational meeting, this time with the topic of Social Media Crises: How to Identify, Manage – and Avoid. The lively and interactive session featured a panel of experts: Tom Donahue of Porter Novelli, Drew Hawkins of DeMoss PR, Ashley Mowrey of Newell Rubbermaid, and Candace McCaffery of CKM Communications.

While a lot of great information was shared in the hour and a half panel and audience discussion, much can be boiled down into three key takeaways: 1) Plan ahead with a protocol in place before an incident happens; 2) act quickly but with checks and balances in place , and 3) always stay true to your brand.

See more in our Storify summary:


Thanks to all who came and participated. We’ll see you next month on August 14 for Social Advertising: To Facebook & Beyond!

Line-Up Announced for June 12th’s Social Shorts, Powered by PechaKucha

Our 4th Annual PechaKucha Night is just a few weeks away!  On June 12, JWT Atlanta will host Social Shorts, powered by PechaKucha, featuring the following line-up:

Title: Let Them Eat Cupcakes
Description: How Cupcakes Help to Democratize Desserts
Presenter: Nichelle Stephens, Cupcakes Take The Cake –   @niche

Title: My Little Pony: Marketing Is Magic
In 2010, Hasbro lost control of their brand. Although the My Little Pony television series and toy line was intended to target children, it found surprising popularity with adults. Hasbro could have shut the fan base down or even ignored the “bronies,” but they didn’t. Here’s the story of what happened next.
Holly Hefner, JWT Atlanta – @hollygrande

Title: Hooked on Story: How to Make Your Brand a Habit
With a crash course in brain science, attendees will learn what it takes to use social storytelling to attract attention in a noisy social world, bring people into their brand’s communication stream and keep their attention over time.
Ed King, Hooked On Story -  @StayingInDroves

Title: Finding the happily-ever-after in life and leadership
Description: This PechaKucha-style presentation was part of closing keynote session at the 2012 IABC Southern Region Conference.
Presenter: Alexander V. Taratov, Employee Communications, UPS -  @ataratov

Title: FOMO | The Mobile Device & Ad Men
Description: We use our phones as  a camera, alarm clock, board game, metronome, magazine, map, bank, GPS tracking device, bank, TV, and more. Mostly, we use them to stay connected and keep from missing out!  An unprecedented amount of Americans suffer from FOMO (fear of missing out). And every good Ad Man should be taking advantage of marketing to the mobile device.  Let’s take the next 6 minutes to understand this Ad Man’s new frontier.
Presenter: Karen Rogers-Robinson, SMMMD Consulting Inc – @SocialMMMDiva

Title: Can You Tweet Too Much? 
Description:  How social media helped to build the largest news site in the Southeast dedicated to sustainable business and environmental policy news.
Presenter: Beth Bond, Southeast Green – @BethSEGreen

TitleEmbracing the Digital Social R/Evolution
In today’s digital age typified by my “Millennial” generation, social media has quickly become the catalyzing force that drives our cross-cultural global community. Conveniently about as long as a Millennial’s attention span, my presentation explores the evolution of “global citizenry” through the lens of digital communications, the progress (and pitfalls) of having the world at your fingertips, how the world changes 140 characters at a time, and most importantly how YOU can make an impact.  Join me in taking part of the R/Evolution.
Stephen Fowler, Emory University Student – @stphnfwlr

Title: It’s all about giving back!
Description: The importance of incorporating a community and/or global impact component into your firm to illustrate that you actually care about the community (or world) you’re doing business in.  And why they should buy your product because after all.. you care about something OTHER THAN yourself. The slides will highlight some of our firm’s ongoing work in Haiti.
Presenter: Solomon Carter, The Fourth Man In The Fire Consulting Group

For those of you who have missed previous years’ events and haven’t heard of PechaKucha, here’s a primer:

image004PechaKucha 20×20 is a simple presentation format – 20 images, each for just 20 seconds. The images advance automatically and you talk along to the images.  (For the math-challenged like us, that means presentations are exactly 6 minutes 40 seconds long). These fast-paced presentations are fun, inspiring and sometimes amazing. PechaKucha Nights were devised in Tokyo in 2003 as an event for young designers to meet, network, and show their work in public. Today, there are events happening in hundreds of cities around the world. Learn more here.

Tickets are on sale now  - reserve yours at Eventbrite today!

About Our Sponsor
Special thanks to our sponsor and host, JWT Atlanta, for once again letting us use their fabulous space and for providing complimentary food & beverages for attendees.
JWT Atlanta is a dynamically structured unit of JWT, 300+ people strong, based in AtlantaJWT_MASTER_LOGO_RGB with offices in Dallas and Houston. Along with strategic and creative development, we also provide integrated engagement services including digital strategy, social media, media planning and buying, UX, website design/development, search and analytics – all under a single leadership team. Clients include the United States Marine Corps, U.S. Virgin Islands, Transamerica, Shell, Jiffy Lube, Quaker State, Pennzoil and FEMA, among others.

It’s Back! Our 4th Annual Social Shorts, Powered by PechaKucha

Mark your calendars and save the date: on Thursday, June 12th, we’re bringing back one of our most popular events –  and holding our meeting PechaKucha style! This year’s event will be hosted by JWT Atlanta in Buckhead.

image004For those of you who have missed previous years’ events and haven’t heard of PechaKucha, here’s a primer:

PechaKucha 20×20 is a simple presentation format where you show 20 images, each for 20 seconds. The images advance automatically and you talk along to the images.  (For the math-challenged like us, that means presentations are exactly 6 minutes 40 seconds long). These fast-paced presentations are fun, inspiring and sometimes amazing.

PechaKucha Nights were devised in Tokyo in 2003 as an event for young designers to meet, network, and show their work in public. Today, there are events happening in hundreds of cities around the world. Learn more here.

Now Accepting Submissions for our 2014 Lineup!
Want to show your stuff to Atlanta’s digital community? We’re now accepting submissions for this year’s event. Need some inspiration? Past presentation topics have included  ”Twitter: the World’s Greatest Sports Bar,” “A Rep to Protect: Managing your Online Reputation,” and “How Social Media Made Over the Fashion Industry.” Our only requirements? Make it marketing related, visual and, most of all, have fun!

Event registration is now open, so even if you don’t present, reserve your spot today!